Podcast Playbook Series – Part 7 of 7 

How to turn one podcast episode into a month’s worth of content

Deirdre Tshien | Capsho | KNOW Women

Now that we have launched your podcast (congratulations!) it’s time to turn our minds to the often forgotten step: marketing.

Haven’t done these steps yet? Check out Part 1, Part 2, Part 3, Part 4, Part 5 and Part 6 of this series.  

As a busy entrepreneur, our time is scarce so repurposing your podcast content is an excellent marketing strategy.

The concept is simple but potent: take your podcast episode, convert it into new formats, and share it on other platforms to reach a much wider audience.

Repurposing does not mean just republishing your content across different platforms and channels.

You need to consider each platform’s unique characteristics and user preferences. For example, if you’re repurposing your podcast episode into a blog post, it needs to suit a reader finding you on Google using keywords, NOT a listener reading the episode content.

This one-size-fits-all approach prioritizes efficiency at the expense of effectiveness, which means you’re just checking a box rather than actually increasing your reach.

I know what you’re thinking: “Tailoring my content for each platform sounds time-consuming. Won’t it take almost the same effort as creating everything from scratch?”

That may have been true a few years ago, but you can now leverage AI to do all of the grunt work of:

  1. converting a podcast episode recording into content formats for various platforms, and
  2. ensuring that each format is optimized for its specific platform

Doing that will give you an entire month worth of content for multiple platforms from just one episode. That way, you can extend the lifespan of your episode and present it in fresh, enticing ways.

Step 1: Use a video editing tool like Descript to edit your podcast episode video recording

Upload the video recording of your podcast episode into Descript and edit it in 3 different ways:

  1. Entire episode that you can publish on YouTube
  2. A few 5-10 minute clips that showcase the key takeaways that you can use to add value on social media
  3. A few 15-30 second clips that create curiosity about your episode that you can use as teasers on social media

Step 2: Use Capsho to turn your podcast episode video into marketing copy

Upload the entire episode you edited in Step 1 into Capsho and it’ll generate the following marketing copy:

  1. Episode title & episode description
  2. Full-episode time-stamped transcript by speaker
  3. Social media captions for Facebook, Instagram and LinkedIn
  4. Blog post
  5. LinkedIn article
  6. YouTube description

Step 3: Edit your Capsho-created copy

A PSA for those who need to hear it: You can’t just copy and paste AI-generated outputs.

Capsho has a built-in tone of voice learner you can train and this means reviewing the created drafts to match your tone of voice and unique way of communicating that your audience expects from you.

Step 4: Plan where and how to use your Capsho-created marketing assets

There are lots of different ways to leverage all the assets that Capsho creates for you but here is our recommendation for where and how to use each asset:

Asset Where and how to use it 
Title and episode description Add to your podcast host and podcast website provider publishing your episode 
Transcript Add to your podcast website provider when publishing your episode
Social media captions Pair with the 15-30sec video episode teasers you created in Step 1 and/or other graphics 
Blog post Share a blog post on your podcast website or blog 
LinkedIn article Share as an article for your LinkedIn newsletter. (Here’s how to create your own LinkedIn newsletter)
YouTube description Add to YouTube video when publishing your episode 

 

Step 5: Plan when to share your long-form and short-form content

The final piece of the puzzle is to spread out all of your marketing assets from this one podcast episode over the course of a month.

Here’s a sample content calendar and posting schedule – feel free to adjust it to fit your needs.

This is how you transform one podcast episode into a month’s worth of compelling content that leaves a lasting impression and elevates your online presence. And as you use this system with every episode, the benefits stack like compound interest.

The power of this is that it not only gives your content visibility by reaching new eyeballs and earbuds, it also deepens your connection with your existing audience as they see your content in different formats over an extended period of time. And that’s sure to build know, like, and trust.

Deirdre Tshien

More About Deirdre 

 

Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to repurpose and market your expert content!  Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create a draft of their episode title & description, social media captions, quotes, emails, blog posts, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements!  She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show. She is a 2023 Honoree of the 100 Women to KNOW in America. Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.  With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps expert entrepreneurs beat obscurity, amplify their message and build their movements!