Podcast Playbook Series – Part 6 of 7 

Publishing your first podcast episode

Deirdre Tshien | Capsho | KNOW Women

We are now at the final step of this journey for launching your podcast – it’s time to publish!

So far we have defined your podcast niche and premise, set up your podcast brand, created a clear content creation strategy, recorded your first podcast episode, and edit.

Haven’t done these steps yet? Check out Part 1, Part 2, Part 3, Part 4 and Part 5 of this series.  

So our next step together is to share it with the world!

Step 1: Crafting the Perfect Title and Description

Begin with titling your episode. A compelling title is crucial as it’s the first impression you make on potential listeners. Keep it succinct, include a relevant keyword to enhance searchability, and spark curiosity. Here’s how to refine your approach:

  • Do: Aim for clarity and intrigue. Tailor your title to attract your ideal listener, your ‘Level 10 client’.
  • Don’t: Avoid lengthy titles, overstuffing keywords, or being vague.

Next, craft a description that expands on your title’s promise, teases the content, and outlines key takeaways without spoilers. Make sure to include calls-to-action such as links to resources or social media.

Step 2: Setting Up Your Podcast on a hosting platform

We recommend Captivate.fm as it is known for its user-friendly interface and powerful distribution capabilities.

Here’s how to get started:

  • Sign up at Captivate.fm and navigate to your dashboard.
  • Click on “Add New Show” and enter the details of your podcast based on the materials from our previous sessions.

Step 3: Uploading and Scheduling Your Episode

Once your podcast is configured:

  • Navigate to “Episodes” and then click “Add New Episode.”
  • Upload your edited audio file.
  • Insert your title and description.
  • Set the publish date and time to schedule when your episode goes live.

Step 4: Distributing Your Podcast

Captivate.fm takes the headache out of the distribution process:

  • Use the built-in distribution tools to submit your podcast to major platforms like Apple Podcasts, Spotify, and Google Podcasts.
  • Follow the instructions to ensure your podcast is compliant with each platform’s specifications.

Note: Platforms like Apple Podcasts may have specific requirements such as a minimum number of episodes. Keep publishing regularly to meet these criteria.

Congratulations! Your podcast is not just a project anymore but a product, ready for listeners around the world. You’ve officially joined the ranks of podcasters, ready to make an impact with your voice!

Join the 5 Day Launch Your Podcast Challenge here https://www.capsho.com/know

Deirdre Tshien

More About Deirdre 

 

Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to repurpose and market your expert content!  Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create a draft of their episode title & description, social media captions, quotes, emails, blog posts, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements!  She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show. She is a 2023 Honoree of the 100 Women to KNOW in America. Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.  With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps expert entrepreneurs beat obscurity, amplify their message and build their movements!