Podcast Playbook Series – Part 2 of 7 

The Branding Essentials for a Captivating Podcast


Deirdre Tshien | Capsho | KNOW Women

Once you have identified your niche and crafted a unique premise for your podcast, the next step is to create branding that immediately magnetizes your ideal listener.

If you haven’t already, make sure to check out Part 1 of this series on how to define your podcast niche and premise. Click here to read.

Branding can encompass an overwhelming amount of things when it comes to our visual identity.

So, for the purposes of this article – and to ensure you don’t get caught in perfectionism’s seductive clutches – we are going to discuss the 4 essential branding elements for your podcast.

1. Your Podcast Name

Your podcast name is the first impression, a doorway for your audience to step into your world.

Whilst it might be tempting to get clever with your podcast name, it is important to remember that it should be clear, concise, AND reflective of your content.

Aim for no more than 4 words and use language that resonates with your audience and hints at the results or experiences you offer.

Pro tip: Check the availability of the .com domain for your chosen name to establish a cohesive online presence.

2. Your Podcast Cover

Your podcast cover is the visual handshake with your audience. Canva, a user-friendly graphic design tool, is your ally here as its beginner-friendly templates provide a great starting point.

Customize your chosen template with your brand colors, fonts, podcast name, and imagery.

Remember to keep it simple. Stick to 2-3 primary colors and no more than two font types. Perfection isn’t the goal; a cover that resonates and represents your podcast authentically is.

Pro tip: Check out what podcasts show up for similar topic areas and make sure your podcast cover colors, typography and visual identity contrasts against them.

3. Your Music

Music sets the tone of your podcast but for those of us who do not have any experience in production, it can be a little overwhelming.

Uppbeat.io is a great online resource for license-free music. Whether you’re looking for a short jingle or a longer piece for voice-overs, the platform caters to all needs.

Make sure to choose music that matches the theme and vibe of your podcast.

There are two main options:

          • A longer version for a detailed introduction (like in Pat Flynn’s The Smart Passive Income Online Business and Blogging Podcast) or
          • A shorter version for a concise start (like in Brene Brown’s Unlocking Us)

And remember, no decision is forever. Your chosen music can evolve with your podcast.

4. Your Podcast Description

Your podcast description is where you verbally invite your audience into your world.

It should clearly articulate who the podcast is for, what listeners can gain from it, and why you are the voice worth listening to. This is where you make your pitch to potential listeners, so include social media links and your website for those who want to dive deeper.

With a clear name, inviting cover, specific description and engaging music, you are – quite literally – setting the stage for an impactful show.

And like with all things creative, the most important thing is to get your new podcast out there and start learning from real time feedback from your people.

Want a more in-depth resource to help you launch your podcast in 5 days? Join the 5 Day Launch Your Podcast Challenge here https://www.capsho.com/know

Deirdre Tshien

More About Deirdre 


Deirdre Tshien is the Co-founder & CEO of Capsho, the fastest way to repurpose and market your expert content!  Capsho is an AI-Powered Content Marketer that helps entrepreneurs who podcast, vlog and livestream create a draft of their episode title & description, social media captions, quotes, emails, blog posts, LinkedIn article and YouTube description so that they can quickly amplify their message, grow their listeners and build their movements!  She is the creator of Content Dripping, author of Honey Trap Marketing and host of the Grow My Podcast Show. She is a 2023 Honoree of the 100 Women to KNOW in America. Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.  With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps expert entrepreneurs beat obscurity, amplify their message and build their movements!