Born and raised in Tucson, Arizona, Deidra Viberg is proud to call herself a native. Deidra attended Arizona State University and received her bachelor’s degree in business and communication. Shortly after college, she started her career at ON Media, formerly Programs for the Arts. For the past 11 years she has been instrumental in growing the company, starting in sales and now acting as chief operating officer. ON Media is a local publishing company that connects the business community to the arts, culture and philanthropy, by way of sophisticated, quality print publications in Phoenix and Tucson. These include arts programs, museum guides, The Red Book and other specialty publications.
In addition to her significant accomplishments, Deidra dedicates her time giving back to the community and organizations she is passionate about. Recently, she served on the board of Scottsdale Leadership after graduating in the program’sClass 29. She is co-founder of The Red Dress Cocktail Party, which gives back to research to support women’s heart health. Over the years she has been involved with Go Red For Women, Suns 88 Charities, Executive Women International, Fashion Group International and VOS 20-30 Club. Deidra is currently looking for the next organization in which she can make a commensurate contribution.
Deidra’s extensive success in business and philanthropic endeavors is due to her tireless drive, creative mind, and attention to detail.