There is no force more powerful than a woman determined to RISE

KNOW Charlotte

Welcome to KNOW Charlotte

This is your page for all things, KNOW Charlotte. Browse the digital KNOW Charlotte Book when it is launched, find a location to pick up a hard copy, connect with members, view upcoming public events, and stay up to date with announcements!


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Allison Birkmeyer

Empowering others drives Allison daily. This can be seen through her Executive Leadership at a global Fortune 500 company and as the Founder of The Quiet Clot®, a non-profit organization whose mission is to increase blood clot awareness.

Allison felt called to start The Quiet Clot® after surviving life threatening blood clots throughout both of her lungs in May 2018. Ultimately, Doctor’s said the cardiovascular strength gained from regularly working out saved her life.

Originally from Oregon, Allison relocated to Charlotte, NC in 2014. She is proud to call the Queen City home and is excited to honor and celebrate Charlotte’s amazing female leaders through KNOW.

Connect with your ambassador at:

Meet the Contributors

Beth Reisinger

Beth Reisinger

2020 Contributor

Beth is the Lead for the Technology & Operations Market Leader Program at Bank of America. This Program unites leaders from across the globe to improve the employee experience, retaining, attracting top talent. Beth grew up in Maryland, resided in New York City prior to making North Carolina home in 2011.

Lisa Thomas

Lisa Thomas

2020 Contributor

Lisa Thomas is currently the Account Executive for Scholastic Education in North Carolina, the world’s largest publisher of children’s literature. Previously, Lisa has worked nationally for Scholastic by leading the Learning and Development Team and presenting strategic sales presentations for the over 12 years.  In addition, Lisa and her husband own Philly Pretzel Factory, Charlotte/Steele Creek so you will find Lisa promoting the pretzel business across the Queen City.

Arden McLaughlin

Arden McLaughlin

Founding Ambassador

Arden is a publicist by trade and storyteller at heart. She started Definita: Publicity & Marketing with the purpose to lift people up into their next level of greatness through the power of owning and walking in their best story. She specializes in authors launching new books and platforms, and lifestyle brands with an empowerment mission. She believes her story is one of growth, love, and joy which is why she joined the KNOW.

Meet the Photographer

Wyeth Augustine

Wyeth Augustine

Wyeth Augustine Photography

browse the know charlotte book

Want a hard copy of the KNOW Book? Simply cover the cost of shipping. Click Here to order. Buy Now!

Check out the 2018 KNOW Charlotte Book HERE!

Pick up a copy

Swing by one of our stock locations listed below to get your hands on a copy of the KNOW Book

Green Brothers Juice [South CLT]

2230 Park Road Unit 103

Drybar Charlotte [Southpark]

6401 Morrison Blvd

Matthews Chamber Of Commerce

210 Matthews Station St.

Infinity MedSpa + Wellness

2806 Coltsgate Rd Suite 100

Want the KNOW Book at your place of business? Want to distribute to your ladies networking group, gala, or event? Send us a message.


Want to be featured In the KNOW Book?

Do you know a dynamic woman that should be featured in an upcoming volume of the KNOW Book?  Or maybe, you want to nominate yourself?  

Click the "Get Vetted" button below and submit a nomination form.  Our ambassador will be in touch as soon as recruiting is open.

Want to bring KNOW to your city?