Arden McLaughlin is a publicist by trade and storyteller at heart. She started Definita: Publicity & Marketing with
the purpose to lift people into their next level of greatness through the power of owning and walking in their best story. She specializes in authors launching new books and platforms, and lifestyle brands with an empowerment mission. Arden also serves at the KNOW Tribe Charlotte Ambassador, writes for People of CLT, and runs Arden’s Book Club. When she isn’t working, she’s working out at some of the best fitness studios on Charlotte and cheering for the University of North Carolina Tar Heels. She believes her story is one of growth, love, and joy which is why she joined the KNOW Tribe. The best way to continue to be a better woman is to surround yourself with the best women you can. In her opinion, the KNOW Tribe embodies the best of the best. She cannot wait to lead these women and grow nationally with this tribe.