By Erin Daniels, The KNOW Women

We often hear “It’s not what you know, it’s who you know!” While we believe both are very important, networking to create valuable connections is one of the pillars of a successful business. These valuable interactions lead to growth in business, opportunity, and education and provide opportunities that may not have been accessible before.

According to Hubspot, 85% of jobs are filled through networking. In addition, while most of us look for new opportunities online, according to CNBC, 70% of jobs aren’t even shared on the internet. This is often referred to as the network gap, an advantage some individuals have over others because of who they know and how they know them. As a result, many may be missing out on opportunities they are qualified for, just because they don’t know the “right” people. Getting in the right room is the first step, but knowing what to do while you’re in there is equally important.

At KNOW, we are all about creating connections! It is what we do. We asked our KNOW powerhouses not only how to create dynamic, valuable connections, but also how to leverage them. Follow along on our four-part mini-series to see how these driven women are growing their businesses with the relationships they are building.

What is a no-brainer thing you do when you walk into a room full of people?

The first thing I do when I walk into a room full of people is introduce myself to the people at the registration desk. You’d be surprised how many great connections can be made by talking to the individuals who are giving out name tags! The next thing I do is turn to the first person I make eye contact with, smile and begin a conversation.

-Juliet Burgess, The Burgess Law Group

The first thing to do when you walk into a room is get in line for whatever is being offered. Once you have a snack or a drink in hand (even if it’s non-alcoholic) you feel a lot less awkward. You have something to hold onto, and you can chat with others who are in line. Or, you can simply chat with the person serving you. It’s a great way to get through those first two-minute jitters.

-Kathleen Clemins, amplifiedNOW

You should smile when you walk into a room full of people. Make eye contact and choose a person to introduce yourself to. Look for individuals who are alone and appear uncomfortable. You will immediately make a great connection.

-Gail Trauco, The PharmaKon LLC


I always scan the room and look for someone I have never met. It’s easy to walk into a room and go into a group you are already familiar with. Often, this leads to lengthy conversations, and it’s difficult to break away and connect with new people. Make it a goal to meet at least 2-3 people and have a meaningful dialogue before gravitating toward someone who is familiar.

– Ginger Lazovik, Falk Ruvin Gallagher Team, Keller Williams

Take a deep breath and remind myself I deserve to be there. Networking can be super intimidating, especially if you’re new to a role, industry, or group of people. Everyone is seeking a sense of belonging and remembering that “as you are” is precisely who you need to be is key.

-Jennifer Lawrence,  Jenerosity Partners