For over two decades, Erica has helped visionary leaders increase their influence + impact. As the founder of Castner Consulting, she provides branding and marketing strategies to speakers, service-based business owners, and content creators.

ERICA’S ZONE OF GENIUS: Networking 

Sara Mayer, owner, and creator of Sara Mayer Consulting is your go-to expert on organizing your hectic days, weeks, and months into manageable, and functional chunks of work. Sara has personally mastered maximizing every minute of every day and she helps clients boldly achieve without working double-time. Sara was featured in the  KNOW Pheonix 2019, 2020, & 2021 Books. 

Frustrated watching her friends and family spend more money and time on their home renovations, Erica started CrownLane Designs and Construction with a mission to debunk HGTV and provide homeowners with the tools they need to build boldly.  Pulling from her 23+ years in construction, Erica created the signature CrownLane Method which seamlessly delivers renovation and new build projects with  success. 

Katie Soyka is a brand photographer who creates beautiful and clean images to elevate your brand.  She believes that when women invest in themselves through professional photography, they step into their power and raise their voices.  Katie photographed the inaugural KNOW Milwaukee Book in 2020 and serves as Director of Photography for The KNOW Women.