By Erin Daniels, The KNOW Women

Celebrated from September 15th to October 15th, Hispanic Heritage Month is a time to honor the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.  Annually, this month is a time to recognize the strength that our Nation has due to its immigrant roots and contribution from the Hispanic community.

Economically, the Hispanic community is expected to exceed 2.5 trillion dollars in buying power in the next two years, according to AD Week!  With every 1 in 5 Americans being Hispanic, not only is their community is one of the fastest growing, but it is also one of the most successful and affluent. When it comes to women business owners, Latinas have seen over 87% growth over the past five years. Showing up in all industries, Latina-owned businesses are not just growing, but they are thriving. This Hispanic Heritage Month, we wanted to honor our high-achieving, Latina KNOW women that are dominating in their industries. Support them by speaking their names into new rooms, booking their services, and buying their products, not just during Hispanic Heritage Month, but every month! 


Vicky is a Hispanic healthcare administrator and entrepreneur. She earned her bachelor’s degree in Health Services Administration from FIU and holds an MBA from AIU. She has over 25 years of billing and coding, practice management, and credentialing experience. In 2022, she created Pulse Empowerment a women’s leadership development company. Click here to connect with Vicky on LinkedIn!


Rosy Crumpton, Sophrosyne Wellness

Rosy Crumpton, Founder of Sophrosyne Wellness, has been in the Behavioral Health industry since 2005. Her goal is to you meet wellness goals by providing structure, support, and accountability through behavior change. Sophrosyne Wellness empowers people to take control over their wellness and improve their quality of life through accessible and personalized health and wellness coaching. Click here to connect with Rosy on LinkedIn!

Vanessa Chaviano, LIV Digital Marketing

Vanessa is a performance-driven and solution-oriented Business Operations and Marketing leader with over 15+ years of Marketing & Operations Leadership Experience. Her business, LIV Digital Marketing, is a full-service marketing and advertising boutique agency. They support small businesses and nonprofit organizations and help them connect with their ideal audience. Click here to connect with Vanessa on LinkedIn!

Carolina Aponte, Caja Holdings LLC

Carolina is the author of ‘Pave Your Own Way: Thirteen Skills To Create Your Professional Success’. She has received several awards including the 2021 Enterprising Woman Award and the 2021 NAWBO Charlotte Woman Business Owner of the Year. Her company, CAJA Holdings, LLC, is an Accounting and Fractional CFO firm in Charlotte, NC. At Caja Holdings, Caja provides services to diverse small businesses including local CPA firms and non-profit organizations. Click here to connect with Carolina on LinkedIn!

Lesly Rodriguez, Living Vogue Real Estate

Lesly resides in Lakewood Ranch, Florida with her husband and two kids. She is a realtor for Living Vogue Real Estate where she serves Florida’s Gulf coast from Tamps to Fort Myers. Her passion is helping families achieve their dream of homeownership and making the sale of a home seamless. In her free time, she enjoys running, cycling, and spending time with her family and friends. Click here to connect with Lesly on LinkedIn!

Marilyn Santiago, a powerful influencer, mentor, and creative thinker has built a stellar career at the intersection of entrepreneurial spirit and community. Marilyn currently owns two companies, Sunshine Integrated Solutions and Creative Architectural Resin Products. With Sunshine Integrated Solutions, she leverages her expertise in branded content, marketing, and public relations to help her clients foster deeper connections with the Hispanic community. CARP services the construction industry by designing, manufacturing, and installing resin-based architectural elements that assimilate the look and texture of natural materials. Given her notable work and contributions to the community, Marilyn now sits on several boards of local and national organizations.  Click here to connect with Marilyn on LinkedIn!

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