Social Media How – Tos for Small Businesses

Kelly Lorenzen  |  KLM Consulting, Marketing and Management  |  KNOW Tampa

In today’s digital age, social media has emerged as a powerful tool for businesses to connect with their audience, boost brand visibility, and drive growth. While the vast landscape of social media platforms might seem daunting, embracing these platforms can be a game-changer. By enhancing your online presence, choosing the right platform, and using engagement to create leads and business, social media becomes a very effective tool for building your small business. Below are some of our how-to’s to help you. 

How to Enhance Your Online Presence?

The first step toward social media success is establishing a strong online presence. Create a consistent brand image that tells your story. Make sure your profiles quickly and visually express who you are and what you do. Consistency builds trust, making your business gain immediate credibility and recognition. Be sure to engage and interact with messages and comments promptly. The platforms favor interacting “life” accounts. Lastly, be sure the content that you create is pertinent and informative. When you become the expert! The Authority! You will become the reference people immediately turn to with questions, therefore business. 

How do I Choose the Right Platforms?

Not all social media platforms are created equal. Begin by identifying your target audience and finding the platform they live on. Chose accordingly. You’ll know with engagement and views what platform you need to invest in. Not all are important for everyone. In fact, consider not spreading yourself too thin across multiple platforms. Focus on one or two that align with your business goals and the interests of your audience. Again, maintain the information so it is informative, pertinent, and engaging with the goal of being the expert in your field. Lastly, contribute to your platform regularly. You can make it easy by using regular graphics that you reuse, and schedule as far as a year out with your content. Add more content live to both better interact with your followers and also to help with being favored by the algorithm. The more you post the more you’ll be seen! Just choose your platform wisely!

How do you Harness the Power of Engagement?

Social media is a two-way street; engagement is your secret weapon to winning the game! Encourage your customers to share their experiences with your product or services. User-generated content builds not only trust but authenticity. This leads you, again, to becoming the expert in your business. An excellent resource for anyone who thinks of your service or domain! To up engagement you can also organize fun contests or giveaways. Collaborations with other people in your domain or that complement your business will not only increase visibility but engagement. Finally, all these tools aside, you have to see what resonates with your audience. Use your analytics and insights to see what works best for you! Adjust your strategies, accordingly, optimizing your content to maximize impact! 

Social media is a game-changer for businesses, offering an empowering platform to connect, engage, and grow.

Lynne Kimmich

More About Kelly

Kelly Lorenzen, PMP, CEO of KLM Consulting, is an award-winning entrepreneur with over 20 years of experience. She has an extensive sales, marketing, operations, and business development background in a variety of industries including real estate, retail, health & wellness, and the medical field.