Meet our 2020 St. Pete | Clearwater Ambassadors + Photographers

It’s finally time! We’re thrilled to announce that nominations are now OPEN for KNOW St. Pete | Clearwater Volume 2! Are you ready to help us kick it off?

St. Pete | Clearwater – the area known for its immaculate waterside views and laidback lifestyle. Located on the Pinellas peninsula, this area is jam-packed with amazing women from all walks of lives and industries. The KNOW Book and Tribe is growing and expanding rapidly in the Tampa Bay Area + we’re beyond excited to KNOW more amazing women.

We can’t bring together KNOW St. Pete | Clearwater Volume 2 without the help of our influential and kindhearted contributors, ambassadors, and photographers! Get to KNOW them below.

Meet the St. Pete | Clearwater Ambassador team: (From Left to Right)

Meet Julie Tingly! After 15 successful years in the medical sales industry, Julie Tingley decided to stay home to be with her two little girls. Her passion to celebrate women from every industry and at every life-stage purposefully grew after receiving professional push-back for her decision to take time off from her career with the birth of her first daughter. Setting the example of female empowerment, inclusion and collaboration for both children became the driving force that motivated her to bring the KNOW Book + Tribe to Tampa Bay.

Meet Christy Jones! Christy is the owner of The Edinburgh Fringe, a Women’s and Men’s Clothing Boutique and Events Space. Christy loves spending her free time empowering other women in her community and showing her daughter what it means to Lift and Rise. 

Meet Jaime Diehl! Jaime is a personal stylist who has worked for QVC, Stitch Fix, and now her own personal clients. From the power professional to the new entrepreneur, to the at-home Mama, Jaime’s passion is showing women how to increase confidence and visibility through their wardrobe. Her approach is always friendly and inclusive. 

Meet Leah Herzwurm! Real Relationships. Real Results. This is the foundation that Leah Herzwurm built her real estate team, Herzwurm Homes on at Keller Williams Realty St Pete. She cares deeply for others and strives to exceed expectations through her strong work ethic, effective communication and positive attitude. Through KNOW, she has found a community of women who firmly believe as they lift each other, together they rise. She is excited for the opportunity to help other women experience the beauty and power of the KNOW Book + Tribe.

Meet Deborah Stagg! Deborah Stagg is the owner of Tampa Bay Interiors, a curated home décor store. She created Tampa Bay Interiors with the vision of the breezy California coast mixed with our warm Florida staples to create a casual, yet refined feel.  Tampa Bay Interiors has become a platform to promote and connect other like-minded women owned small businesses. Her store carries an array of home décor, fine art and specialty gifts that are created by small businesses throughout the country.



Meet the St. Pete | Clearwater photographer team: (from right to left)

Meet Kristina Holman! Kristina started her professional photography career directly out of high school mainly shooting portraits and wedding events in Sarasota, Florida. Since then she has done an extensive amount of traveling, which resulted in building a wide range portfolio. In late 2016 Kristina moved to St Pete in hopes to find a community of other creative entrepreneurs. As of today she specializes in portraits, branding and travel photography. If she’s not taking photos you can usually find her drinking a cappuccino at a local coffee shop, doing yoga at home or rollerblading at North Shore Park! This year she looks forward to connecting and capturing authentic moments of other female entrepreneurs in the KNOW community.

Meet Kimberly Romano!  She’s a wife of 18 years; momma to a lovable, silly 8 year old who loves baseball and an entrepreneur since 2007 who has built a business she is truly passionate about.  She helps other entrepreneurs identify their ideal client to create content so they can confidently show up consistently to build a business they are passionate about.  The Know Tribe has given her the support and encouragement to follow her dreams and grow her business.  Kimberly met so many amazing female entrepreneurs while being a photographer for Vol 1, it was a no brainer to come back for Vol 2.  She’s so excited to be a part of women supporting women to help them be successful.

Meet Synthia Therese!  Synthia of Synthia Therese Photography is an award winning children and family photographer. Working with children has been her happy place and it shows when she interacts with her clients. A new Clearwater resident, she wants to be able to meet more of the ladies that are making such a great impact in their community. What better way than, to capture and build a relationship with these community and business leaders.


KNOW a remarkable female leader and executive in St. Pete | Clearwater? Nominate her today!