Thursday March 11th, 2021 | 10:00am AZ Time | 1:00pm EST

This class will focus on the fundamentals of public relations and how you can get media coverage on you and your business.

Attendees will learn how to:

  1. The difference between public relations and marketing, and understanding various types of media
    2. Identifying what is newsworthy for your business – creating a story vs following a story
    3. Tips and tools for getting your business quality media exposure and how to measure success



Robyn Patterson
Robyn Patterson is a savvy and experienced public relations professional who has devoted her career to first-class representation, building reliable media relationships and helping clients gain results that will have an impact on their business. As founder of Mack Media Relations, Robyn has been instrumental in building innovative brand awareness campaigns for local and national companies. Her strong work ethic, integrity and outgoing personality are what drive Mack Media Relations to be successful and ensure happy clientele. Before founding Mack Media Relations in 2016, Robyn worked for top agencies in Phoenix and Los Angeles where she represented and managed local and national brands in an array of industries. She also has experience working in the media. Robyn was the co-host for an award-winning morning radio show in Phoenix and she continues to be a familiar face in the Valley. Robyn graduated from Arizona State University with a B.A. in Journalism and Mass Communications. She serves on the Associate Board for Future For Kids and the Advisory Board for the W Source Scottsdale.

apply to join know global


Our Global Membership is the first point of entry for women looking to align with KNOW Women.

The membership built around women who will help you achieve your goals.  You’ll be seen and heard, acknowledged, and supported.  You’ll unlock business development opportunities, publicity and marketing help, outreach opportunities, and the chance to continually connect and grow through collaboration with a high-achieving community.  

Once you’ve been accepted to join KNOW Global, you will have an opportunity to apply for a feature in an upcoming KNOW Book [or other Best List.] 

Click the “LEARN MORE + APPLY TO JOIN” button below to find out how you can start the application process.  

Ready to learn more about our membership?