Faces of KNOW: Susie Wheldon

Owner of verve.boutique, mother of two, and 2019 KNOW St. Pete | Clearwater Featuree, we want you to meet the dynamic KNOW leader—Susie Wheldon.

Previously involved in motorsports marketing and PR, she paved the way for young women in the industry before parlaying her success, drive, and attention to detail to become the personal assistant of her late husband, Dan.

Her second life career was born out of her love of fashion, inherent style and keen entrepreneurial spirit. Influenced by her globe-trotting travels, she has always enjoyed discovering local spots with uniquely curated items. Susie was inspired to open verve.boutique in 2017 with the goal of bringing a cohesive collection of elevated streetwear for ladies and gents in an environment comfortable enough for customers to hang out and enjoy their in-store experience.

For Susie Wheldon, it is important to set a good example for her boys by showing them hard work, dedication, and the effortless joy that comes from creating a business she loves.


We asked Susie Wheldon to share FIVE FUN FACTS in order to get to KNOW her better.

1. I’ve never had bacon or a Happy Meal.  I’ve been a vegetarian all my life.

2. I’ve lived in America for over 20 years, but I’m Canadian and still don’t have US citizenship.

3. I have 7 tattoos.

4. It was always my dream to become a ballerina, even though my parents wouldn’t let me take lessons.  I’m still resentful, LOL!

5. I love to travel and count a trip to Morocco as one of my favorites.  I got to see women process Argan nuts by hand to make oil.  They had the most beautiful skin!


To engage with Susie, follow her on:

Instagram: @verve.boutique


Susie can be found on page 42 of our 2019 KNOW St. Pete | Clearwater Book.

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