Written by Myra Ray, KNOW Women
Exploring the Impact of Digital Transformation and AI: Insights from Industry Leaders
Digital transformation and artificial intelligence (AI) have emerged as pivotal forces reshaping the business landscape. As businesses strive to remain competitive and relevant, it becomes crucial to understand the impact of these transformative technologies. By gathering insights from a diverse range of industry leaders, we aim to offer a comprehensive understanding of the challenges, opportunities, and best practices associated with digital transformation and AI integration.
This article addresses four key questions as we explore these trailblazing organizations’ experiences, strategies, perspectives, and practical knowledge. It provides valuable insights to help businesses navigate their digital transformation journeys in an increasingly AI-driven world.
How has digital transformation impacted your business operations and overall strategy?
How AI has had a good impact on my business is the use of social media. It has added a new perspective to my business marketing message. A new convenience factor of just adding a few words I want my message to have, and it creates it for me with a few personal tweaks on my end to keep it within my brand voice.
Digital transformation has allowed me to have a growing business because it’s such a core aspect of entrepreneurship and I enjoy being that resource for other business owners. However, it still requires a lot of adaptation and learning that even I have to learn to keep up with! Overall, digital transformation has allowed me to capitalize on efficiency while still being innovative with new ideas.
AI has opened up the doors of opportunity for us to create content that we previously had not thought possible. It also can be integrated into almost every system you use to help streamline the process. When used right, it offers improvements to what you can deliver as a marketing agency.
When I was struggling to grow my podcast (and my business), the only way forward I could see was creating more and more content in order to get discovered (through SEO) and visible (on social media). But the process of doing so was overwhelming, exhausting, and burnt my team and me out! The only way we could get the same results was to leverage digital transformation, specifically Artificial Intelligence. It was through solving this problem that we created Capsho, an AI-Powered Content Marketer! Capsho is what helps us efficiently and effectively create marketing assets to amplify our podcast and business.
What are the key benefits or advantages you have observed as a result of these changes?
Efficiency is a key benefit because tools like ChatGPT have allowed me to be more creative and involved in the writing process when in the past, I’d have to outsource to creative professionals or ask for help when I’m stuck. Of course, having communications professionals on the team is still beneficial and I enjoy the opportunity to mix human and digital tools together!
The benefit of convenience and new perspective. If I’m being honest with myself I think it also pushes the personal human touch to add more creativity. So it is really pushing the boundary, and if we sleep on it… it might take our jobs.
Capsho has helped our Capshovians achieve results like a 687% increase in downloads, 66% open rates (up from 23%), and 22,000 listens in just five days.
AI has improved communications both internally and client-facing. It has also resulted in happier clients seeing content that wows them. Thirdly, AI has expanded our creativity, not hindered it. It gives us new ideas every day.
How do you approach upskilling and reskilling your workforce to adapt to digital transformation and AI advancements?
I encourage them to always think about how it can better anything they are currently working on. Testing it out and putting it in action is the best way to learn it.
Our whole team has embraced tools and technologies, especially if it makes their jobs simpler, quicker, and easier. Making them feel safe in their jobs has been key to adoption. This has meant ensuring that they are involved in the decision-making process about new technologies and coaching them when it seems they are being resistant to change. At the end of the day, adapting to change is a muscle we have to build, and that is what I’m trying to help build in my team.
My team is made up of entrepreneurs and consultants, so I am lucky that they are constantly challenging themselves, learning new platforms, and adopting advancements just like I am. In order to continue growing as business owners we all understand the opportunities that come with adapting quickly to digital transformation and AI advancements.
Telling the team and myself to watch the details. To use what is good about Ai to push our business forward but not to allow it to do our jobs for us. Ai was created by human intelligence so there is something that we as humans can still give the act of creation and innovation.
How do you ensure ethical and responsible use of AI in your business practices?
We believe in AI being the assistant to humans, which governs how we use the technology in our business. In marketing areas where I am connecting directly with my audience (e.g., scripting my podcast or recording my podcast), I will never leverage AI for this because it requires me to tell my own stories, leverage my experiences and my direct expertise. Where I lean heavily on AI is in the amplification of the content I’ve already created. And even then, we ensure it is always edited by a human before we publish.
As I mentioned in previous questions, to use it responsibly to create better effective messages, create better customer service experiences with the use of automation technology, as creators in my business field to still keep an eye to detail and still put in the human touch in our creations and what we are hired to do not to allow us to give way employee positions to Ai just because of lowering cost in our day to day business.
Fact-check everything and don’t copy-paste. What AI produces is meant to enhance and offer guidance in content creation, not replace it in any way. It cannot replace your job, but it can give you great ideas and insights.
Seeking advice from legal professionals is important to be sure our team is using AI responsibility and ethically.
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