IN THIS EPISODE YOU’LL HEAR:
- How is she dominating this male dominated industry
- How did she determines the flavors of her seltzer
- What brought her here at this point today
- Where did Amy start?
- Combinations you used to actually get this product to the market.
- Some advice from Amy to those looking at investments or investors or needing extra funding
- What point did she start bringing in more people to help her
FOLLOW ON INSTAGRAM:
ABOUT THE GUEST:
Amy recognized opportunity in a chance wish for “seltzer with a little something.” Inspired, she channeled her advertising acumen, international savvy, and mission to serve women into founding PRESS Premium Alcohol Seltzer. Her innovative seltzer cocktail has taken the male-dominated beverage industry by storm.
Amy developed the first PRESS flavor profiles in her kitchen with women in mind, brewing up sophisticated flavor combinations inspired by her global culinary explorations. She brought PRESS to market in 2015, when the hard seltzer category was non-existent. Naysayers only fueled Amy’s determination to market her elegant seltzer. Five years later, Amy’s is the only woman-owned seltzer among the top-10 brands in a now burgeoning beverage category. PRESS has national distribution, glowing media accolades, and the backing of Constellation Brands. As her star rises, the sparkling taste of PRESS continues to reflect Amy’s belief that all of life’s delicious moments are meant to be savored.
ABOUT THE HOST:
As an accomplished CEO of 12 years, Sarah Benken has built and scaled her own brands internationally. She is an award-winning entrepreneur that knows firsthand what it is like to feel the need to connect with ‘her people’ and have trouble finding them.
She is on a mission to provide space for dynamic female leaders to gather, collaborate, and be celebrated for their successes and hard work.
MORE EPISODES YOU’LL LIKE: