Amplify Her Voice: Mary Hinton

KNOW Book + Tribe kicked off a brand new series called Amplify Her Voice. It is a storytelling series focused on amplifying the voices of our Black female business leaders and members. Each day we will be featuring one new KNOW member and they will be sharing their stories and advice.

Meet Mary Hinton, Owner and Baker of Sweetheart Treats

Mary Hinton is the owner and baker of Sweetheart Treats in Raleigh, North Carolina. After working in accounting for several years, she decided to pursue her dream of opening up a cupcake shop.


Learn more about Marie Hinton here

It will be the best 5 minutes of your day

Takeaways from Mary: 

1. Learn through Requests: “if nobody asks me, it might not have been anything I ever thought to bake.” Sweetheart Treats has hundreds of flavors due to customer requests!

2. Customer Service is Key: Mary treats her customers like family. Her cupcakes and treats are named after family and friends. She had done extensive research on gluten-free, sugar-free, and vegan diets, so she could make treats for everybody!

What Mary would tell her younger self:

-“Don’t dim your light for anybody”
-“Just keep pushing, never turn back, never let labels stop you or turn you away from what you want to achieve in life”
-“if all else fails, drink champagne and dance on the table”

Mary is featured in KNOW Raleigh Vol 2.

Interested in MORE? Learn about our joining our KNOW Book + Tribe here.